PIRTEK Expands in Metro Atlanta with Launch of Fifth Location

The owner of PIRTEK Dobbins and PIRTEK Norcross is expanding his territory in metro Atlanta with the launch of his third location. PIRTEK Alpharetta opened for business April 1 as a mobile-only location, one of five locations that provide hydraulic and industrial hose repair in the Atlanta area.

"This is a natural extension of our two existing Service & Supply Centers," said Mike McCarthy, owner of three PIRTEK locations. "PIRTEK provides an excellent business model to serve a wide variety of industries that rely on hydraulic and industrial hoses. The mobile-only option is a great way to expand operations into new markets as the business continues to grow."

The Tier 2 model is PIRTEK's mobile-only business option that allows a franchisee to reduce startup costs by keeping the inventory in a small warehouse or storage facility and leasing two vehicles. The Tier 1 model requires a full Service & Supply Center staffed with six team members and at least two Mobile Service Vehicles. In three years, Tier 2 owners typically transition the business into a Tier 1 brick-and-mortar location.

McCarthy's other Atlanta-area PIRTEK centers had already been making service calls into Alpharetta, so he considers the Tier 2 launch a logical progression. "We're very familiar with this area and are developing strong customer relationships here. Launching PIRTEK Alpharetta allows us to grow the business in this market to its full potential," he said.

The increasing vibrancy of metro Atlanta's economy was a motivating force for McCarthy establishing another PIRTEK in the area. Metro Atlanta is home to the corporate headquarters of such thriving companies as Mercedes Benz, Delta Air Lines, Porsche, First Data Corporation and WestRock, while the presence of Georgia Tech has helped bolster the technology sector.

With more than 900 technology companies in the area, Alpharetta is the sixth-fastest-growing city in the United States, the "Technology City of the South," according to Forbes.

 "We have high tech, a lot of infrastructure development with buildings and new construction. The Atlanta economy is very strong, as good as the U.S. economy, if not better in terms of GDP and growth. The future looks bright." McCarthy said.

PIRTEK USA has 81 locations that provide 24/7 on-site repairs to hydraulic and industrial hoses with a 1-hour ETA. Worldwide, PIRTEK boasts more than 400 franchise locations in 23 countries.

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