Roy Rogers Restaurant Opens in Winchester Virginia

Roy Rogers Restaurants announce its brand expansion with the opening of its newest location at 1551 South Pleasant Valley Rd. in Winchester, Va.

Fans can enjoy their Roy Rogers menu favorites at the new location, celebrating the quick-service chain's return to the Winchester area after nearly 25 years.

Roy Rogers continues its growth throughout the Mid-Atlantic region, with plans to open several more locations this year. With average store sales exceeding $1.6 million, the chain has been strategically developing both traditional and non-traditional units as a cost-effective way to enter a market.

"We are happy to announce our latest expansion and our return to Winchester," said Jim Plamondon, co-president of Plamondon Companies, which owns the Roy Rogers Restaurants chain. "Winchester residents, many of them loyal customers from the past, have welcomed our return with a tremendous response, stopping by frequently as our new location has been under construction to ask when we would be open. We're as thrilled as they are that that day has finally arrived." For the most enthusiastic fans, there were additional rewards on opening day beyond the opportunity to enjoy the food for which Roy Rogers restaurants have long been favored, namely burgers, real roast beef slow-cooked on-site and sliced to order, and hand-battered, fresh-never-frozen, specially seasoned fried chicken. The first 50 guests in line received one Cowboy Cash gift card each worth one free combo meal per week for one year ($500 value). Additional giveaways were being offered throughout the day "We have the best and most passionate customers in the restaurant business," said Carrie Isabell, Director of Marketing at Roy Rogers Restaurants. "Our fans have greatly anticipated the opening of this location and we're excited to reward their patience and loyalty with fun, food and prizes throughout opening day, with ongoing promotions and limited-time offers, and with a continuous commitment to exploring ways to enhance our menu with even better food quality and variety." About Roy Rogers Based in Frederick, Maryland, the Plamondon Companies own and operate 23 Roy Rogers Restaurants, and oversee 25 franchise locations in the Mid-Atlantic region.

Roy Rogers Restaurants are known in the industry as the "Triple Threat" - serving USDA choice top round roast beef, hand-breaded, fresh fried chicken, and great-tasting burgers. Unique to Roys is the Fixin's Bar, featuring a variety of condiments such as fresh lettuce, tomatoes, pickles, onions, jalapenos and signature sauces. Amenities include drive-thru, flat screen TV, and free Wi-Fi. For more on our business, promotions, products and franchise opportunities, visit www.royrogersrestaurants.com, follow us on Twitter or join us on Facebook.

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