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Tuesday, November 04, 2014
The company offers a range of services, from three hours a week of companionship and housekeeping to around-the-clock care. Most caregivers are certified nurse assistants who help with feeding, dressing and other activities of daily living.
The new business is owned by the father-and-son team of Robert Brooke and Owen Brooke - and it was founded in personal need. Robert's wife was diagnosed with dementia at a relatively young age - and this sent father and son in search of appropriate care.
Robert Brooke's role shifted from partner to caregiver and Owen Brooke's health-care experience helped segue the pair into a new business. Owen used to work for Blue Shield of California to boost quality and cut costs through accountable care organizations. Robert ran a landscape construction venture for years.
"People think they have two options when they need help: do it themselves or go to an assisted living facility," Owen Brooke said. "The biggest challenge is getting the community to become more aware about home care." This is the second Ask a Nurse franchise in the region. Dave Moeller opened a franchise in Roseville and surrounding communities in May 2013.
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