Fuzzy's Taco Shop A Rising Star: Established Brand Ready For The National Spotlight

Fuzzy's vice president of franchise Paul Rickels terms his fun-loving concept's business approach a "reverse mullet."

"Our back-of-the-house systems are all business, designed to deliver consistently safe, fresh, and flavorful food to our guests," Rickels says. "The front of the house is all about the party and takes on the personality of each community and franchisee."

Amid the quirkiness, Rickels touts sound operations, including a strong internal infrastructure that features custom distribution, comprehensive training, and mystery shopping programs designed to ensure brand quality.

Fuzzy's is expanding this year with additional units in Texas, Colorado, and Arizona, wooing many partners with AUV nearing $1.2 million and strategic franchisee incentives, including a multi-store franchise fee reduction of $5,000 - $10,000 and a reduced royalty rate of 3.5 percent for a new store's first 52 weeks.

Franchise Ranking History
Franchise 500: #274 (2014),
Top New: #10 (2014)

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