Tide Dry Cleaners Expands Franchise System, Opens Location In Charlotte

Carolina Fresh, LLC, in collaboration with Procter & Gamble (P&G), will open a Tide Dry Cleaners store in Charlotte; the first location in North Carolina. The store applies Tide's 65 years of fabric care experience, GreenEarth cleaning technology and concierge services to meet customers"� needs.

"We"�re proud to be affiliated with Procter & Gamble. It is one of the preeminent companies in the world and Tide is one of the most recognized brands anywhere," said Henry Atkins, Franchisee of Tide Dry Cleaners Charlotte.

The new Charlotte store will host a public grand opening event on Saturday, March 15th.

The Tide Dry Cleaners system includes the convenience of drive-thru concierge services and 24-hour pick-up and drop-off with Tide Dry Cleaners AnytimeSM lockers and drop-box. Through its partnership with GreenEarth and utilization of Tide fabric care, Tide Dry Cleaners offers cleaning technology to care for a range of garments and textiles. "Our focus is to change the dry cleaning industry for good and we are excited to continue this trend in the Charlotte market. With unique service offerings "" including 24-hour access, Tide and GreenEarth Cleaning and best-in-class customer service "" we are showing our customers that they deserve more from their dry cleaning experience," said Erica Jones, Tide Dry Cleaners Marketing Manager.

"We are thrilled to see Tide Dry Cleaners network continue to expand nationally and are very happy to be partnered with Carolina Fresh, LLC in North Carolina. We join them in celebrating the opening of their first Tide Dry Cleaners location in Charlotte," says Jeff Wampler, CEO, Agile Pursuits Franchising, Inc., a subsidiary of Procter & Gamble.

About Tide Dry Cleaners

For 65 years, Tide laundry detergent has been caring for the clothes of American families. Tide Dry Cleaners is an innovative extension of the Tide brand, providing superior service that customers want for their dry cleaning. The franchise system is expanding across the United States. For more information on the Tide Dry Cleaners business or franchising opportunities, visit: www.TideDryCleaners.com .

About Procter & Gamble

P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace, Always, Ambi Pur, Ariel, Bounty, Charmin, Crest, Dawn, Downy, Duracell, Fairy, Febreze, Fusion, Gain, Gillette, Head & Shoulders, Iams, Lenor, Mach3, Olay, Oral-B, Pampers, Pantene, Prestobarba, SK-II, Tide, Vicks, Wella, and Whisper. The P&G community includes operations in approximately 70 countries worldwide. Please visit www.pg.com for the latest news and in-depth information about P&G and its brands.

About GreenEarth Cleaning

GreenEarth was founded in 1999 by industry-renowned dry cleaners, Jim Barry, Ron Benjamin and Jim Douglas. GreenEarth technology is licensed by more than 1,300 dry cleaners worldwide. For more information, visit www.GreenEarthCleaning.com .

SOURCE: Procter & Gamble

For Procter & GambleJennifer Viscomi, 913-562-3421 [email protected]

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