'Undercover Boss' Featured Dutch Bros. Coffee Owner

In the first five seasons of the television series "Undercover Boss," no coffee company mogul has ever rubbed elbows with the rank and file.

Not Starbucks, not Folgers or Peet's Coffee. No one passed the wake-up aroma test until the TV show brain trust percolated on Dutch Bros. president Travis Boersma.

Boersma, who along with his big brother Dane founded the Dutch Bros. coffee company on a little cart in Grants Pass in 1992, was the featured company exec in the "Undercover Boss" segment which aired on CBS Friday night. The president and co-founder of Dutch Bros. Coffee, a drive-through coffee shop chain with locations in the Treasure Valley, was a featured boss on Friday's episode of the CBS television show "Undercover Boss." "Travis [Boersma], normally laid-back and in board shorts, goes undercover as preppy nerd Sam Marshall from Texas," according to a Dutch Bros. press release.

The company has 14 drive-through coffee shops in the Treasure Valley. They are owned by franchisees.

For the television show, Boersma worked on a farm in El Salvador, as a bean roaster at Dutch Bros. headquarters in Grants Pass, Ore., and as a manager and barista at various stores.

"Seeing how hard these employees work and all that they've overcome, I've incorporated more gratitude in my mission statement for life," Boersma said in the release. "I'm thankful to have so many great people as part of my team that I value so much." The television show follows corporate leaders who pose as "rank and file" employees of their own companies. Dutch Bros. has more than 200 locations and more than 2,000 worker in seven states.

Dutch Brothers Coffee News and Press Releases

This article has been read 3307 times.