Canadian-based Retire-at-home Targets Quebec For Expansion

Retire-At-Home, a home health care service provider since 1994, and franchisor since 2006, targets Quebec in the next phase of its long-term growth initiative. "Founded in nearby Ottawa, the home of our head office, it's only practical to expand close to the roots and foundation of our growing system," states Retire-At-Home Vice President of Franchise Development, Jonathan Martin, "Especially as Retire-At-Home Founder, Irene Martin, RN, was born and raised in Quebec." "With no other home health care franchise located as close to Quebec as Retire-At-Home, and with a strong understanding of the market," Jonathan Martin says, "We are prepared to offer services and franchise opportunities in Montreal and Quebec City, two of the most under-serviced large markets in all of Canada, with respect to private home care and health care services." Launching under the name Retraite a Domicile, franchisees and staff will receive training and support in both official languages of the province.

A recent analysis of emerging trends in franchising by the Canadian Franchise Association (CFA) included Seniors / Home Care and Services. The CFA reported that Canada's aging population is growing and this category in franchising provides realistic and affordable options for seniors that require assistance but want to stay at home as long as possible. "We're proud to be a member of the Canadian Franchise Association, and highly value their analysis and projections," says Martin, "Our growth will continue to conform to CFA standards, as well as our own extensive application and franchise award process." CFA President & CEO, Lorraine McLachian, states, "Regardless of franchising trends, it's important to explore all opportunities carefully with the appropriate due diligence." Martin adds, "Our process ensures complete disclosure, and affords franchise candidates opportunities at various steps, to perform due diligence including, but not limited to phone interviews with head office staff, calls with current franchisees, and a personal visit to the Retire-At-Home Head Office in Ottawa."

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