Sopra Brands Attracts World-class Talent, Names Keith Gerson Coo

Sopra Brands, a privately held, multi-concept franchise system with worldwide headquarters in Salt Lake City, experienced in growing small and large companies in the franchise industry, announces the appointment of franchising expert Keith Gerson as Chief Operating Officer.

Gerson, who most recently served as President and COO of PuroClean, will oversee the day-to-day operations of each of Sopra Brands' franchise and business concepts � including HouseMaster Home Inspection Services, Teriyaki Stix, Hogi Yogi, Yoasis, LunchBoxers and GFEazy � and will play an integral role in introducing new Sopra-owned brands, such as Earthfruits Yogurt, slated to launch as both Franchise and Company Owned operations beginning in July 2010.

A seasoned franchise veteran with over 30 years of franchise experience, Gerson brings a wealth of sales, marketing and operations knowledge to Sopra Brands, having worked with such brand giants as Jack in the Box, Mrs. Fields, AlphaGraphics and PuroClean. During his most recent professional tenure with PuroClean, Gerson grew the system from 91 locations to 311 and more than doubled the company's sales from $41 million to $90 million in a three year period.

"Keith's track record of growing franchise brands speaks for itself," said David Leoncavallo, Founder and President of Sopra Brands. "His amazing ability to both visualize and execute results will be of tremendous value to each of the Sopra Brands, and to the organization as a whole. The entire team looks forward to tapping into his extensive franchise knowledge and expertise to bring Sopra Brands to new heights." With the various company presidents reporting directly to Gerson, Leoncavallo and CEO Brian Charlesworth will continue to focus on the company's strategic development and further position Sopra Brands as a world-class multiple branding organization.

"In many ways, my position at Sopra Brands presents the pinnacle of my franchise career. It allows me to combine my years of experience across a variety of franchise segments into one, all-encompassing multi-brand franchise organization," Gerson said. "It's exciting to be a part of such a dynamic organization that not only acquires and grows existing franchise brands, but also creates and launches new concepts." About Sopra Brands Based in Salt Lake City, UT, Sopra Brands acquires companies and provides management and consulting services to companies in the franchise industry. Boasting an executive team with nearly 100 years of combined franchise experience, Sopra Brands has built several franchise organizations adding thousands of units to these companies while consistently increasing franchisee revenues by over twenty-five percent and increasing franchisee approval ratings to over ninety percent. The team has also worked with over 300 franchise organizations to bring top industry leaders into their organizations and has solid industry relationships with companies and executives alike.

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