Oil & Vinegar Announces Opening Of Sixth Franchise Location In Usa

The upscale Mount Pleasant Towne Center shopping mall in Mt. Pleasant SC is now home to the sixth franchise location to open in the US for the Netherlands-based Oil & Vinegar.

The new owners of the franchise location are Mark & Kristi Samber. The Samber's fell in love with the OIL & VINEGAR concept when visiting the shop located in Charlottesville, VA and immediately decided it was time to turn their passion into their business. After living in the Charleston area prior, they knew this was the perfect spot to open their first shop.

The culinary gift shop concept of OIL & VINEGAR brings together a wide range of international food and cooking products, all designed to please the senses and are presented in alluring, Mediterranean-style surroundings.

Imagine an exclusive assortment of imported gourmet items with a sharp focus on premium, small estate oils & vinegars available "on-tap" and complimented with a wide range of beautifully-packaged open and eat appetizers, condiments, dried herb blends, pasta, dressings & marinades and of course packaged oils & vinegars of various varieties. Plus, all of these gourmet treasures complemented by a fine selection of hand-made European ceramics, cruets, kitchen accessories, salt & pepper mills, international cookbooks and other unique culinary accessories.

At OIL & VINEGAR, customers are referred to as "guests", and the guests are treated to three key aspects during their visit that are the basis of the OIL & VINEGAR retail philosophy: Experience, Service, and Taste. Guests are encouraged to sample products at their leisure and receive advice on product use, recipe ideas and recommendations for that one-of-a-kind gift that is tastefully gift wrapped at no extra charge.

The focal point of the store is the "amphora wall," where an international selection of over 40 estate-produced oils & vinegars are suspended in glass containers (amphoras) on a dramatic backlit wall. Customers can sample the varieties, select from over 15 different shaped & sized bottles to have filled, or bring bottles in from a previous purchase to have refilled with an "on-tap" product of choice.

"Our #1 priority is to engage our guests in the total experience of OIL & VINEGAR and make it an adventure they will remember and share with family, friends and colleagues," says Matt Stermer, President/ CEO. "It is like a family. Our guests have become our friends and enjoy coming in the stores to share recipe ideas and discover new tempting flavors. We place top priority on the quality of the product as well as the recommendations for use to ensure complete guest satisfaction. This is truly what defines these relationships." OIL & VINEGAR was founded in the Netherlands in 1999. In 2004, the company expanded the concept to the United States. As of 2006 OIL & VINEGAR franchise operations had been established in 12 countries around the globe. The World Headquarters in located in the city of Oosterhout, in the Netherlands where the majority of the marketing and product development resources reside. Today in the US market, there are OIL & VINEGAR stores in Washington, Texas, Virginia, Montana, and South Carolina. Expansion plans include numerous other states with franchise opportunities available for single or multi-units.

Go to www.oilandvinegarfranchise.com for more information.

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