Zen Massage Considered Best Massage Clinic By The Wall Street Journal

In these tumultuous times, you may have every reason to feel the weight of the world on your shoulders. But new penny-pinching habits could also be keeping you from making a stress-relieving visit to the spa.

Enter the strip-mall massage clinic.

In recent years, a wave of companies -- many with locations in suburban shopping centers -- have sought to offer a cost-conscious alternative to massage-seeking consumers. The formula: Make the service simple for patrons to use and understand, price it at about half the $80-and-up cost that spas typically charge and then develop a solid core of repeat customers. Call it McMassage.

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