World's Healthiest Pizza First To Voluntarily Post Calorie And Other Nutrient Information Directly On Menu Boards

New Orleans-based World's Healthiest Pizza (WHP) will begin posting calorie and other nutrient information directly on all in-store menu boards and take-out menus by May 20, 2008 - following important trends underway in other areas of America including New York and California.

"Consumers are becoming increasingly interested in calculating daily caloric intake and in order to do that, it's important that restaurants provide that information in highly visible areas," says Jeff Leach, WHP Co-founder.

"We feel it's our responsibility to our customers to provide full disclosure on the calories and other nutrients in our products and WHP wants to take a leadership role in New Orleans in getting out in front of what will certainly be requirement for any restaurant that wants to compete for increasingly nutritional savvy customers," says WHP Co-founder Randy Crochet.

According to a new statewide poll commissioned by the Center for Science in the Public Interest and the American Heart Association in Washington, consumers are not very good at identifying calorie counts for typical restaurant meals.

In addition to providing caloric information for all specialty pizzas and popular combinations of toppings, WHP will provide the estimated fat and fiber content per serving. "With our low calorie / high fiber per slice product offering, WHP will continue to draw distinctions between what we see as the pizza of the future and what is currently being offered in market today. Continuing to pretend and ignore the role that pizza may be playing in our national epidemic of obesity and diabetes will only guarantee continued suffering among pizza lovers, says Leach. "It's time we move to a new model for pizza and start helping rather than hurting our customers" says Leach.

Alecia Sanchez, Legislative Advocate for the American Cancer Society in Sacramento, which is currently drafting a bill in that state to require menu labeling recently praised WHP for its full disclosure efforts. "Given the push back that we've been getting from the restaurant industry, it's pretty big news when someone is going to do it voluntarily said Sanchez.

WHP invites the Louisiana Restaurant Association and member restaurants in the greater New Orleans area to join us in providing consumers the information they need to make healthier choices while dining out or ordering take out. It's the right thing to do.

www.worldshealthiestpizza.com

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