123 Refills Launches Franchise Initiative For The Middle East

123 Refills has announced that it is launching a franchise initiative for the Middle East. "We remain focused on selective and sustainable growth for the 123 Refills brand, and are excited about the opportunities in the Middle East region. The 123 Refills franchise program for the Middle East has been in development for some time, and we are proud to launch our program starting at the Franchising Middle East (FME) Exhibition at the Dubai World Trade Center between the 18th and 20th May, 2008", explains Andreas Constantinou, Managing Director of 123 Refills Europe.

123 Refills is interested in attracting Master Franchisors in the Middle East region, and will initially make only select territories available to establish a solid and sustainable presence in the region. The company expects to be rolling out out its Middle East growth plans over the next few years.

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