The Incredible Franchise Corporation has just announced that its FruitFlowers� brand has been named one of Advertising Age's "Marketing 50." The highly regarded list highlights 50 top brands for their real impact, return on investment and overall marketing excellence behind products that "broke through the clutter" this year, according to the Advertising Age data report. Susan Ellman and Ellen Davis, sisters-in-law and founders, are proud of the company for receiving the recognition, a company that prides itself on customer satisfaction, community support and concentrates its marketing efforts on increasing brand recognition. "We are so thrilled to be named among other amazing marketers who realize the importance of true marketing in the business world," Ellman said. "We at FruitFlowers� try hard to be in tune with what our customers want, need and ask for; that's what makes the FruitFlowers� brand so appealing." Other companies share in FruitFlowers� recognition for their marketing campaigns, including: Dunkin Donuts, McDonalds, Sony Electronics, Burt Bees and Toyota, who was Marketer of the Year. Advertising Age recognized brands that had creative solutions. FruitFlowers� fits that "out of the ordinary gift" by transforming fresh fruit into real-looking "flower" bouquets. With strawberries, pineapples, melons and grapes, the franchise creates more than two-dozen different designs, ranging from a large bouquet to a dozen "roses." The company has blossomed into a multi-franchise, coast-to-coast organization that creates more than 200,000 baskets collectively each year. It recently changed its brand name from Incredible Edible Delites� to FruitFlowers and is focusing on its re-branding efforts. The company began in 1984 when Susan Ellman and Ellen Davis created a unique fruit basket for a party to recognize someone in their community. Requests from friends and family members wouldn't stop. They had to move into larger quarters to keep up with demand for product. The two mothers transformed the fruit into flowers, began selling and delivering early in the morning before their children woke up, and turned their idea into a successful franchise in 1993. "When it comes to brand awareness, that's where our concentration lies," said Davis. "FruitFlowers has been successful because of the time and effort we put into developing our brand. Many have tried to replicate this concept, but are merely confused by the similarity of the products." This year, sales - 20 percent from online orders - will hit as many as 200,000 baskets, mainly due to word-of-mouth generated when someone receives the gift of FruitFlowers� from those who found FruitFlowers� in local print, radio, TV and transit ads which feature slogans like "When only the berry, berry best will do" and "The one and only." About FruitFlowers� Home of Incredibly Edible Delites Headquartered in Suburban Philadelphia, the Incredible Franchise Corporation and its FruitFlowers� franchisees have been committed to providing the highest level of customer service creating and delivering unique and beautiful fruit and vegetable bouquets since 1984. The company has locations nationwide and its operations philosophy, extensive training system, brand name recognition and innovative marketing solutions give its franchise partners a distinct advantage over any competition.
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