Bell Adds Four New French High-definition Channels To Its Crowd-pleasing Lineup Of Programming - Expressvu Service Continues To Offer The Most Hd Channels

Bell Canada continues to expand its winning lineup of High Definition TV offerings by announcing today the launch of four new French channels on its ExpressVu digital TV service. The new channels will bring viewers the best in French films, documentaries and unique TV programming.

"ExpressVu digital TV from Bell just keeps getting better, with our focus on delivering a superior TV experience that combines the ultimate choice in programming with leading technology," said Pat Button, VP Marketing, Bell ExpressVu. "Bell today extends its commitment to bring customers the most HD channels, the most HD programming hours, and the highest-quality HD signal.

And we're sure that this latest expansion of service is going to be a hit with French viewers everywhere." The new French HDTV channels from Bell ExpressVu are Canal D HD, S�ries+ HD, Super Ecran HD and Canal Vie HD.

Canal D HD channel (Channel 859) is Quebec's leading provider of thought-provoking documentaries that shine a probing spotlight on everything from crime, science and sports to Hollywood celebrities and famous Qu�bec personalities.

S�ries+ HD channel (Channel 857) promises television that moves you, inviting viewers to dive straight into the heart of captivating stories of drama, romance, action and comedy.

Film buffs will love Super Ecran HD channel (Channel 865), which features a sensational schedule of 30 new films every month.

Canal Vie HD channel (Channel 858) features innovative and insightful women's programming designed to take a dynamic, spontaneous and fresh look at life and its many challenges.

With an estimated three quarters of a million Canadian households already tuning in to the cinematic realism of HD programs, and with sales of HD-ready TV sets continuing to climb, Canadians can't seem to get enough of the HD experience.

"HD television, with its brilliant, high-resolution images and theatre-quality sound, is giving Canadians a new viewing experience that is richer, deeper and more visually captivating than standard TV," said Nicolas Gaudreau, Vice President, Quebec Marketing and Integrated Markets. Making the move to HD has never been easier today thanks to Bell ExpressVu's next generation All-In-One digital TV service, a great new way for consumers to enjoy easy access to an entire universe of cutting-edge content.

All-In-One digital TV service simplifies the digital experience by offering a one-stop opportunity to obtain hardware, programming and installation in four simple and easy-to-understand packages, in addition to free basic professional installation of up to four TVs for new customers. It also provides existing Bell ExpressVu customers with an easy path to upgrade to HD, along with free installation and 6 months of free HD programming.

More information on Bell ExpressVu service, technology and programming is available online at www.bell.ca/television.

About Bell Canada Bell Canada is Canada's national leader in communications with 28 million customer connections across the country. The company provides consumers with simple solutions to all their communications needs, including telephone services, wireless communications, high-speed Internet, digital television and voice over IP. Bell also offers integrated information and communications technology (ICT) services to businesses and governments, and is the Virtual Chief Information Officer (VCIO) to small and medium businesses (SMBs). Bell is proud to be a Premier National Partner and the exclusive Communications Partner to the Vancouver 2010 Olympic and Paralympic Winter Games. Bell is wholly-owned by BCE Inc. For information on Bell's products and services, please visit www.bell.ca, and for corporate information on BCE, please visit www.bce.ca.

For further information: For media inquiries, please contact: Paolo Pasquini, Bell Canada Media Relations, (416) 581-3311, 1-888-482-0809, [email protected]

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