Park Inn, part of Carlson Hotels Worldwide, today announced the unveiling of a bold new design concept in the brand's first conversion hotel which will open next month in Brunswick, Georgia. The innovative new design concept featured at this property reflects the future vision for Park Inn in North America and is designed as a platform for this hotel chain to emerge as Carlson's newest growth brand. Described as contemporary and comfortable with a bold use of color, the new Park Inn concept is based on in-depth customer research and extensive brand positioning work that Carlson conducted over the past two years. "The new Park Inn Brunswick brings the new conversion prototype to life and provides a refreshing and contemporary new level of hotel experience while adapting to each location by bringing in a hint of the local influence," said Nancy Johnson, brand leader for Park Inn and executive vice president of select-service hotels for Carlson Hotels Worldwide. "Our customers told us that they wanted the new Park Inn to provide a fresh feel with an unencumbered stay at a reasonable cost and the Park Inn Brunswick delivers on that desire," she said. The 126-room Park Inn Brunswick is undergoing nearly $2 million in renovations as part of its conversion to the Park Inn brand. Renovation of soft goods in all of the rooms will be completed before the hotel joins the Park Inn brand and the lobby renovation will be completed by mid summer. The signature touch points of the new Park Inn concept are the bed and shower. Bed: The signature bed includes an enhanced pillow top inlay pad over a mattress that is of a quality and comfort above the competitive set for Park Inn. Sheets are a 200-thread count standard and pillows contain a "touch of down." Shower/Bath: The bathroom is bright and inviting with light-colored accents and artwork that expresses the local charm of the Georgia coastal town of Brunswick, Georgia. The towels will be thicker and higher in quality than guest expectations in this category. The unique hookless vinyl shower curtain mounted on a crescent-shaped shower curtain rod has a modern design and the distinctive showerhead offers guests a refreshing shower experience. Both are innovative for hotels in the segment. Karen Bass, general manager of the Park Inn Brunswick, sees great appeal to her guests for the new concept, "The prototype conversion brings new life to valuable assets like ours," explains Bass. "We are excited to bring our guests this innovative concept and break ground on this exciting new offering in the lodging industry." The new Park Inn Brunswick will offer the brand�s free, Lite on-the-go breakfastsm, as well as an outdoor pool, lounge, and ample parking. The hotel has a central location convenient for both business and leisure travelers. It is in close proximity to most area attractions, including beaches, championhip golf courses, tennis courts, historic sights and outlet malls, as well as the scenic beauty of Jekyll and St. Simons Islands. Located in southeastern part of the state, Brunswick is the Gateway to the Golden Isles of Georgia. Located midway between Savannah, Georgia, and Jacksonville, Florida, Brunswick is home to historical sites, industrial parks and an abundance of outdoor activities that can be enjoyed year-round due to the mild climate. There are currently over 75 Park Inn locations in 11 countries worldwide. For information and reservations on Park Inn hotels worldwide visit the website at www.parkinn.com, contact your travel professional or call the toll-free reservation line, 800-670-7275 in North America. (0) Park Inn� offers a unique, relaxed hotel experience that satisfies the needs of both business and leisure travelers. Positioned in the economy category, the brand is poised for aggressive global growth. Park Inn is part of Carlson Hotels Worldwide whose other operations include Regent International Hotels; Radisson Hotels & Resorts�, Park Plaza� Hotels & Resorts and Country Inns & Suites By Carlson�. Carlson Hotels Worldwide is one of the major operating groups of Carlson, a global leader in providing corporate solutions and consumer services in the marketing, travel and hospitality industries. Other names in the Carlson family of brands and services are: T.G.I. Friday�s� restaurants, Radisson Seven Seas Cruises�, Carlson Wagonlit Travel�, and Carlson Marketing Group�, the largest relationship marketing services company in the United States. (30) Download Renderings at No-Cost: http://pix.procolor.com/chw/gallery/Park-Inn-Brunswick,-Georgia Media Contact: Kristi Arndt, Corp. Dir. of Public Relations Park Inn/Carlson Hotels Worldwide Tel: (763) 212-5626 Email:
[email protected] Karen Bass, General Manager Park Inn Brunswick Tel.: (912) 264-4033 Email:
[email protected]
Updated Recently