Haircolorxperts ‘highlights’ Niche In $11.5 Billion Hair Color Market

HCX Salons International, LLC (HCX) has identified a unique niche of salon services as the first franchise concept specializing in hair color in the United States under the brand name of haircolorxperts. Operating in a $60 billion professional hair care industry where hair color is the fastest growing segment at $11.5 billion, haircolorxperts is strengthening its position as the leading franchise system in a segment dominated by independent salons. Founded in 2000 with its first franchise location opened in 2001, haircolorxperts today has 58 salons open across 18 states. haircolorxperts offers high quality coloring services including designer cuts and styles. Highly trained stylists, educated and up-to-date on industry trends, provide expert advice and a complete haircolorxperts salon experience to customers. “Women of all ages color their hair,” said Alex Stanton, chief executive officer for haircolorxperts. “With a constantly growing customer base, we see a terrific opportunity to create the haircolorxperts brand in a largely untapped and fragmented hair care services market. haircolorxperts is now poised for growth and is well on its way to becoming the leader in hair color services.” A ‘Color’ful Experience Positioned as a premium brand leading with hair coloring services, haircolorxperts salons primarily cater to female customers aged 35 to 55 who desire a superior salon experience. Housed within 1400 square feet and filled with eight to 12 stylist chairs, the interior design of a haircolorxperts salon is sleek and contemporary. Clean lines and bright, vibrant colors contribute to the salon’s overall positive energy. From the moment a customer walks into a haircolorxperts salon, they receive special attention and are personally managed by a licensed hair care expert. Each visit starts with a complimentary consultation that utilizes CyberImaging technology allowing clients to preview desired styles and hair color on a computer screen before they take the leap.

Four levels of stylists offer a wide array of services including full service hair coloring, color correction, haircuts, styling, thermal finishing, and premium hair color products from Wella� and other leading professional manufacturers. Each position progressively reflects the amount of technical experience, training and level of customer interaction performed by a stylist. Stylists educate clients on the process and products they use throughout their salon experience. As a value-added benefit haircolorxperts stores each individual client’s color formula to ensure quality and consistency of services at haircolorxperts salons nationwide. “haircolorxperts offers the perfect salon experience � from the award winning store design to the customized care that every client receives,” said Jim George, president & chief operating officer for haircolorxperts. “We recognize that hair coloring is truly an art and science and we have highly trained specialists providing clients with the quality care that they deserve.” A Franchise Opportunity to ‘Highlight’ Growing through North America via franchising, haircolorxperts offers entrepreneurs a unique opportunity to seize a rising trend within a recession resistant industry. Industry trends show that one out of two women color their hair and return as often as every four to six weeks for the service.

“haircolorxperts salons are a community oriented and relationship-based business. Anyone with a high level of energy who genuinely enjoys dealing with customers and providing exceptional experiences is an ideal candidate for a haircolorxperts franchise,” added Stanton. Prior salon experience is not required to start, but owners need to partner with or hire a licensed professional to run the salon. Stanton further noted that this was an ideal opportunity for multi-concept franchisees looking to take advantage of the growing hair color trend. Business owners looking to open a haircolorxperts salon would require initial start-up capital ranging from $250,000 to $400,000 including a $20,000 franchise fee for a 10 year term. Franchisees can renew a five year contract up to six times at no additional cost. haircolorxperts, led by a strong corporate management team with franchising and beauty industry experience, assists franchisees with finding locations positioned in prime areas with high foot traffic and upscale demographics such as strip malls or lifestyle centers. Franchisees are also provided with training, recruiting and operational assistance before their opening. An artistic team that educates and trains stylists on-site ensures that quality standards are met in every salon. Field visits from salon and financial operations, marketing support and education are provided on an ongoing basis to help franchisees grow their business. With a substantial client retention rate in an industry where the salon professional staff brings their own recurring revenue stream, the franchise opportunity allows potential owners to open day one with an existing client base. haircolorxperts also offers entrepreneurial opportunities for operational partners, giving stylists a way to become owners.

“Owning a haircolorxperts franchise presents a fun and exciting growth opportunity,” added George. “Our salon revenues are split two-thirds from color and about one-third from the other cut and styling services we provide. This is unique in the salon industry where the revenue split is typically reversed for salons.” haircolorxperts is expanding rapidly and plans to open 500 locations by 2010.

About haircolorxperts Founded in Ft. Lauderdale, FL in 2000, HCX Salons International, LLC, franchisor for haircolorxperts, is the first national franchisor of salons that leads and specializes in hair color. haircolorxperts offers quality hair color application as well as designer cuts and styles. It was recently ranked #49 in Franchise Times’ 2005 Fast 55, an annual listing of the fastest growing young franchises in the nation and is also a recipient of Salon Today magazine’s Award of Distinction. Currently, more than 58 locations operate in 18 states, with a projected 500 salons to open by 2010.

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