Cardsmart Debuts Personal Stamps; Fun Way To Make Lasting Impression With Family And Friends

Cardsmart, the national card and gift store franchise where cards sell at half-price everyday, can immortalize you and your family by putting your face on a stamp. Petter Etholm, President of Cardsmart Retail Corporation, said, “A fun U.S. Postal Service postage stamp showing your face, a picture of your children or even a pet can adorn envelopes in time for Christmas or for special occasions." Etholm added, "Offering innovative gifts and fun products such as the personalized stamps is one way we try to bring a creative difference to our customers. We’re debuting it at two stores and expect a national rollout. At CardSmart, our reputation with our customers is our strongest asset.” Cardsmart, the national franchise with 170 card and gift stores is debuting the personalized stamps at stores in Bristol, Connecticut, and Johnston, Rhode Island, and expects a national rollout based on customer reaction.

At present, stamps are 37 cents, but the USPS will increase stamp prices to 39 cents on January 8, 2006.

As the first retailer in America offering Pitney Bowes’ stampexpressions � personalized photo stamps, Cardsmart can take your family photo and return in a sheet of 39-cent stamps in time for holiday card mailings. Peter Koslowski, co-owner of the Bristol, CT, store, said, “Birthdays, anniversaries or just fun mailings to family and friends are great occasions to send along a stamp bearing your face, a picture of your family, or even the family pet.” Steve D’Asti, owner of the Johnston, RI, Cardsmart, said, “Personalized stamps are great for wedding invitations and other fun occasions. Imagine sending a Christmas card with a stamp showing your family or a wedding invitation with the soon-to-be bride and groom. It sets a great mood for the occasion.” Cardsmart said a sheet of 20 stamps will cost $19.99, plus shipping. Each stamp measures about 1-1/2 by 2-1/2 inches and can be set either vertically or horizontally, depending on the photo. To start the process, he says a 3”x 5”, 4”x 6” or 5”x 7” photo is best. Customers can expect the stamps in a week. In addition to approved personalized stamps, Cardsmart also offers a variety of stampexpressions� custom stamp images in its selection.

CardSmart offers 50% off prices everyday on every card in its 20,000-card selection in a consumer-friendly shopping environment where high quality products and top customer service combine with low prices. Cardsmart said a recent national store survey showed that 99% of Cardsmart shoppers are very well satisfied,' 95% call Cardsmart 'one of the best' card shops, 91% say Cardsmart offers 'very good to excellent' value and 98% of Cardsmart shoppers plan to return to the stores. Cardsmart Retail Corporation, headquartered in Pawtucket, Rhode Island, is a national chain of franchised and company-owned stores that offer consumers 50% off every card, every day. Featuring a full-line of 25,000 beautifully designed greeting cards, CardSmart’s value-oriented strategy has developed an expanding base of loyal and appreciative consumers. More information about CardSmart is available at CardSmart’s website, www.cardsmart.com.

For More Infromation Please contact:
Brian Dobson
Phone: (203) 613-2222

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