Wetzel’s Pretzels, the pretzel bakery chain renowned for its super-premium hand-rolled soft pretzels, continues rolling into international territories. The company recently signed a master franchise agreement with Pretzel Specialists, Ltd., which plans to develop 120 Wetzel's Pretzels stores in the Philippines and Southeast Asia over the next ten years. In a separate transaction, Wetzel's Pretzels recently signed a master franchise agreement for Mexico, with the first store already open in Mundo e Mall, Mexico City. Rick Wetzel said "We are excited to expand into the Philippines and Mexico and see it as a logical extension of our international presence, which includes Australia, Canada, Taiwan, Puerto Rico and Dominican Republic." Plans are to have six stores open in the Philippines and four stores open in Mexico by the end of the year. “Having successfully rolled across the U.S., we’ve taken pretzels worldwide as they are convenient great-tasting hand-held snacks with cross-cultural appeal,” stated Wetzel. “These two international agreements are significant milestones for us, as aggressive expansion efforts will help position Wetzel’s Pretzels as the industry leader in the pretzel segment.” The company has a stated goal of opening 1,000 locations before the end of the decade. Corporate Profile Wetzel brought his childhood taunts of “Hey Wetzel, you pretzel” to life when he and his partner Bill Phelps tied the entrepreneurial knot to form “Wetzel’s Pretzels” in November 1994. Wetzel’s Pretzels has quickly ‘risen’ to the top since the opening of its first unit and has become the model of a successful business.
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